Newsroom Content Tips: Woman or Female?

content newsroom tips: woman or female?

There are content tips, and then there are content hammers to the head that I’ll also strangle you with if you don’t obey.

This content “tip” is the latter.

This common mistake bugs me so much that I had a dream about it last night that compelled me to finally write this post.

It irks me – and hopefully now it’ll irk you, too – when someone uses “woman” as an adjective, such as; woman driver.

“Female” is the adjective. You’d write “female driver.”

There’s a whole AP Stylebook rule about it that news folk follow:

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How to Create Content for Each Stage of the Buyer’s Journey

create content for each stage of the buyer's journeyCongratulations!

If you’re at this content marketing stage (creating content based on stages of your customer’s journey), then you’ve probably already established your buyer personas and are refining your content strategy.

Celebrate yourself – you rock!

OK, onto the next phase of your content strategy – optimizing the buyer’s journey with content that your prospects and customers need at each step they take in purchasing your product or service.

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How a Guest-Blogging Strategy Can Double Your Subscriber List

A guest-blogging strategy should be part of your content strategy.

Why Is Guest-Blogging Valuable?

Guest blogging builds links back to your website and builds your audience.

Link Building Helps You Rank Well in Search

guest-blogging strategyGuest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.

Oy – strategy within strategy within strategy.

(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)

Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.

You want a lot of authoritative sites in your industry linking to you.

You accomplish this by:

  • linking to valuable content on your site within your guest posts (make sure you read the guest-blogging guidelines for any restrictions on this) and
  • writing a killer Author Bio that appears at the end of your post. Your author bio should link back to your website – and preferably to an email signup page.

Which brings us to our next guest-blogging benefit.

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