How a Guest-Blogging Strategy Can Double Your Subscriber List

A guest-blogging strategy should be part of your content strategy.

Why Is Guest-Blogging Valuable?

Guest blogging builds links back to your website and builds your audience.

Link Building Helps You Rank Well in Search

guest-blogging strategyGuest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.

Oy – strategy within strategy within strategy.

(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)

Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.

You want a lot of authoritative sites in your industry linking to you.

You accomplish this by:

  • linking to valuable content on your site within your guest posts (make sure you read the guest-blogging guidelines for any restrictions on this) and
  • writing a killer Author Bio that appears at the end of your post. Your author bio should link back to your website – and preferably to an email signup page.

Which brings us to our next guest-blogging benefit.

Continue Reading »

How to Write a Compelling Lead Paragraph

(Note: I originally wrote this as a guest post that ran on the ISOOSI blog, which has since come down, so I’m publishing the post here.)

How to write compelling lead paragraphs - Content NewsroomYou’ve mastered the irresistible headline.

You’re driving visits!

But that’s not enough.

You need conversions. You don’t make the sale on brilliant headlines alone.

That’s where the lead paragraph (“lede paragraph” to you journos out there) comes in. You must craft a first paragraph that compels readers to continue.

That’s the only way to get them to take the next step and make a purchase.

How do you write the perfect lead?

Here are examples of leads using techniques that you can tailor to your audience.

Continue Reading »

What Is SEO Copywriting? (+ Why You Need It)

SEO Techniques to Create Content Your Audience & Search Engines Love

What is SEO Copywriting?While improving your website content, you’ve come across the term “SEO copywriting.”

With a brow furrow, you think: I’ve heard of SEO, and I’ve heard of copywriting, but what is SEO copywriting? And why are there so many Internet marketing terms out there that I have to know anyway?

Although I can tell you what SEO copywriting is, I struggle with that second question, too! (Seriously, “content marketing,” “Internet marketing,” “inbound marketing?” And those are all just types of marketing! Sometimes, it feels like driving in Boston. Anyway … )

Let’s get right down to it.

Continue Reading »