Shocking Content Marketing Campaign: Who Ate the What!?

Hmmm … speaking of Tweeter’s remorse, KFC probably should’ve read my post on unintentional obscenity before implementing their #iatethebones campaign.

Does anyone else see how this could go horribly wrong?

It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.

A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.

This Twitter user sums up the KFC advertising campaign perfectly:

Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.

And that’s great – if the company was hoping for not-so-savory meat tweets.

Bad Copywriting Example: Would You Watch This Movie?

One day, while perusing the TV listings for something to watch, I came across this:

Suez is described as an inaccurate film that drags on.

What’s up with that description!?

The team behind that one must have been trying to persuade people not to watch this movie. Maybe, in this age of business transparency, they feel they should be brutally honest with viewers: WARNING! This movie is boring and inaccurate.

Needless to say, I did not watch the “slow account of the building of the Suez Canal, with historical distortions.”

Thank you for your honesty, copywriter. I just hope you still have a job. You can always guest post on my blog if you’re desperate for work – brutal honesty accepted.