What is Content Strategy? (+ Why You Need One)

What is content strategy and why do you need one?You’ve been cruising along with your business strategy and your marketing strategy.

But now the buzz is you need a content strategy.

You’re thinking: Wait, content is part of my marketing strategy. Now, content needs its own strategy? What’s next, I’m going to need a cat-wrangling strategy?

Honestly, I wouldn’t try wrangling cats without one – but that’s a futile task anyway.

Content strategies, however, are not futile.

Sorry to advocate yet another obnoxious strategy – but implementing a content strategy really will help you in the long run.

I know, I know. It’s like getting your cat vaccinated. It’s a pain wrangling her, getting her there and sustaining cat-wrangling-related injuries, but it saves you the hassle of dealing with rabies later.

What is Content Strategy?

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How to Find the Best Content Marketing Brands – 3 Tips

How to find the best content marketing brandsWork’s crazy.

Your business is growing, you’re running meetings, managing the budget, managing people – and managing marketing functions. Whew!

Now, you need to ramp up content marketing initiatives.

You know that you need outside help and have to find the right contractor for the job.

How do you do that?

Read on to discover how to find the best content marketing brands to help with your content strategy and creation.

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How to Write a Compelling Lead Paragraph

(Note: I originally wrote this as a guest post that ran on the ISOOSI blog, which has since come down, so I’m publishing the post here.)

How to write compelling lead paragraphs - Content NewsroomYou’ve mastered the irresistible headline.

You’re driving visits!

But that’s not enough.

You need conversions. You don’t make the sale on brilliant headlines alone.

That’s where the lead paragraph (“lede paragraph” to you journos out there) comes in. You must craft a first paragraph that compels readers to continue.

That’s the only way to get them to take the next step and make a purchase.

How do you write the perfect lead?

Here are examples of leads using techniques that you can tailor to your audience.

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