Congratulations!
If you’re at this content marketing stage (creating content based on stages of your customer’s journey), then you’ve probably already established your buyer personas and are refining your content strategy.
Celebrate yourself – you rock!
OK, onto the next phase of your content strategy – optimizing the buyer’s journey with content that your prospects and customers need at each step they take in purchasing your product or service.
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A guest-blogging strategy should be part of your content strategy.
Guest blogging builds links back to your website and builds your audience.
Guest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.
Oy – strategy within strategy within strategy.
(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)
Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.
You want a lot of authoritative sites in your industry linking to you.
You accomplish this by:
Which brings us to our next guest-blogging benefit.
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If you’re reading this post, you probably know that buyer personas are fictional representations of your ideal customer.
You probably also know they’re important because they humanize your demographics without pinpointing one specific existing customer.
Not only are buyer personas important, I’d venture to say that personas are the most important factor in business success.
Your personas should inform everything you do in business.
OK, now you’re probably thinking: Yes, that’s why I’m reading this. I’m tasked with creating buyer personas and just need to know how to do it.
Let’s get right down to it.
Develop accurate and effective personas in 4 steps.
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