Hi, I’m Tracy McCarthy (formerly Mallette) and welcome to Content Newsroom. (That’s Content Newsroom. We all know there’s no such thing as a content newsroom.) 😉
Thank you for joining me! Read on to discover more about me and the Content Newsroom.
What’s in it for you?
Content Newsroom drives more, relevant traffic to your website and increases conversions by increasing the quality of your website content.
Simple! Apply the journalism principles and techniques taught here to your own content and watch leads convert like crazy.
Not only will you discover how to create the quality content that your website visitors deserve and that Google demands; you’ll also stay up-to-date on the latest content marketing news.
Welcome to your Content Newsroom.
Who am I?
You might have noticed that my former blog was called “I made the newspaper! Now what?” It chronicled my journey from the news industry to online marketing.
Yes, I made the newspaper. Literally. My passion for the newspaper industry began in middle school. I made it my mission to disseminate information so the public could make informed decisions necessary in a Democracy.
Sadly, newspapers are suffering, along with everyone in the business. I missed a lot of large layoff rounds before getting hit in March 2011, after years of furloughs – and seven professional years in journalism.
I added SEO copywriting and content marketing skills to my existing writing and editing abilities, transitioning to a successful online marketing career. Over the course of my online marketing career, I’ve done work for Content Marketing Institute, SuccessWorks SEO Copywriting, Brookstone and more.
I’m scared for the newspaper industry and what its suffering means for our country.
But now I have a new mission: to improve content on the web. To help you disseminate information to educate the public so consumers can make informed purchasing decisions.
I’m not here to help you spin your product or service.
I’m here to help you build your audience, build your brand and win loyal customers by telling the truth through helpful, quality website content.
Thank you for visiting – and enjoy!