Bad Copywriting Example: Would You Watch This Movie?

One day, while perusing the TV listings for something to watch, I came across this:

Suez is described as an inaccurate film that drags on.

What’s up with that description!?

The team behind that one must have been trying to persuade people not to watch this movie. Maybe, in this age of business transparency, they feel they should be brutally honest with viewers: WARNING! This movie is boring and inaccurate.

Needless to say, I did not watch the “slow account of the building of the Suez Canal, with historical distortions.”

Thank you for your honesty, copywriter. I just hope you still have a job. You can always guest post on my blog if you’re desperate for work – brutal honesty accepted.