Bad Copywriting Example: Would You Watch This Movie?

One day, while perusing the TV listings for something to watch, I came across this:

Suez is described as an inaccurate film that drags on.

What’s up with that description!?

The team behind that one must have been trying to persuade people not to watch this movie. Maybe, in this age of business transparency, they feel they should be brutally honest with viewers: WARNING! This movie is boring and inaccurate.

Needless to say, I did not watch the “slow account of the building of the Suez Canal, with historical distortions.”

Thank you for your honesty, copywriter. I just hope you still have a job. You can always guest post on my blog if you’re desperate for work – brutal honesty accepted.

Tracy Mallette is the founder of Content Newsroom, a website dedicated to helping you get more customers through the quality content that your website visitors deserve and Google demands. A journalist turned Internet marketer, Tracy uses her writing and editing skills to help B2B and B2C businesses succeed with content marketing. She has done work for Content Marketing Institute, SuccessWorks SEO Copywriting, Brookstone and more, and has contributed to Kapost, ISOOSI and other industry-leading blogs.

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