What’s Up With the Former Name of Your Blog?

Editor Tracy Mallette appears in her college newspaper

Does my college paper’s Letter From the Editor count as making it into the newspaper?

Note: This post refers to the previous name of my blog, “I made the newspaper! Now what?”

“I made the newspaper!” is a running gag in the newspaper industry.

People seem to think it’s a big deal to make it into the newspaper – like your life meant nothing until your name was in print. (Ha! Another win for the Internet.) When a reporter was mentioned in the newspaper for some reason, he’d announce to the rest of us, “I made the newspaper!” It’s funny because that’s probably all our moms care about – seeing our name in the newspaper for something – even though we actually built the newspaper!

One of the funniest things I remember was an acquaintance of mine getting a job in the marketing department of a local newspaper. That newspaper put a marketing piece about her in the newspaper to highlight their new employee, and her family was so excited that she “made it into the newspaper.” Are you kidding me!? She works in the MARKETING DEPARTMENT – and it’s a MARKETING PIECE! No matter how much I tried to explain the absurdity of it, they didn’t get it.

Anyway, I made the newspaper, although never appeared in it – unless you count the “Letter From the Editor” in my college newspaper. (My picture was even in there!) OK, I did get my picture in the paper for other things; a photo of me reading a book on the playground instead of playing like a normal kid (hey, that’s news in Vermont) and when I won the Project Graduation car.

After college, I was an editorial assistant for a couple years at a daily newspaper that closed after I left. (I’m sure that’s why).

Then I had a part-time stint as a copy editor for a weekly (my other part-time gig to make ends meet was at Petco), which lasted a few months months until a full-time position emerged at a daily. To this day, I suspect my bosses at the weekly think I used them to get that gig, but I applied for a full-time position at the daily months before I applied for the weekly. It just took forever for the daily to get back to me. I just needed to clear that up a gazillion years later.

Anyway, I worked as a copy editor and page designer for a daily (a few under one hat, actually) until being laid off in March 2011. Then I put all my energy into learning new things to better position myself for the future.

That’s it. I made the paper, and now it’s time to move on.

Tracy Mallette is the founder of Content Newsroom, a website dedicated to helping you get more customers through the quality content that your website visitors deserve and Google demands. A journalist turned Internet marketer, Tracy uses her writing and editing skills to help B2B and B2C businesses succeed with content marketing. She has done work for Content Marketing Institute, SuccessWorks SEO Copywriting, Brookstone and more, and has contributed to Kapost, ISOOSI and other industry-leading blogs.

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