False Marshmallowing: Product Should Deliver on Marketing Promise

Here’s an atrocious marketing gaffe. I bought this Friendly’s Chocolate Marshmallow Swirl ice cream with the idea that there would be giant swirls of marshmallow in it.

Where would I get that idea?

Friendly's package marketing promises a lot of marshmallow

I was dismayed to find this inside:

Friendly's Chocolate Marshmallow Swirl doesn't deliver marshmallow promised on package

No, I was dismayed by what I didn’t find inside.

There only a hint of marshmallow in this Friendly's ice cream despite marketing appearance on packageWhere’s the marshmallow!? Where are the giant gobs of heavenly marshmallow that the package portrayed? If you look carefully, you can see some very thin swirls in there. I enlarged a section of it that appears in the above photo on the right.

This makes me wonder: Has it always been this way or is it a sign of the hard economic times? Did Friendly’s used to have a utopia of marshmallowy goodness that’s depleted with their budget? Or have they always gotten away with lying on the box? Or was my carton of ice cream a fluke?

Although the packaging convinced me to buy the product, I was deceived into buying a product I didn’t want. Granted, chocolate ice cream with a tinge of marshmallow is still delicious and won’t go to waste, but I was craving some serious marshmallow.

Not only will I not buy this product again – unless Friendly’s can convince me they’ve changed their ways – but I won’t be able to trust any Friendly’s packaging in the future.

And an added negative effect of this false advertising is that I’m outing them on the Internet – to my multitude of devoted fans (aka Kristyn LeBlanc – but she’s fierce) no less!

Tracy Mallette is the founder of Content Newsroom, a website dedicated to helping you get more customers through the quality content that your website visitors deserve and Google demands. A journalist turned Internet marketer, Tracy uses her writing and editing skills to help B2B and B2C businesses succeed with content marketing. She has done work for Content Marketing Institute, SuccessWorks SEO Copywriting, Brookstone and more, and has contributed to Kapost, ISOOSI and other industry-leading blogs.

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