What Is SEO Copywriting? (+ Why You Need It)

SEO Techniques to Create Content Your Audience & Search Engines Love

What is SEO Copywriting?While improving your website content, you’ve come across the term “SEO copywriting.”

With a brow furrow, you think: I’ve heard of SEO, and I’ve heard of copywriting, but what is SEO copywriting? And why are there so many Internet marketing terms out there that I have to know anyway?

Although I can tell you what SEO copywriting is, I struggle with that second question, too! (Seriously, “content marketing,” “Internet marketing,” “inbound marketing?” And those are all just types of marketing! Sometimes, it feels like driving in Boston. Anyway … )

Let’s get right down to it.

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The Secret of Irresistible Website Content Ideas

The Secret of Irresistible Website Content IdeasYou’re staring at the screen, checking the clock, gazing out the window, looking at that new email or social media notification … and thinking … and thinking.

You’re starting to bore yourself in an effort to come up with a hit content idea for your website. How are you supposed to come up with one that excites your readers?

Trust me: as marketers, writers and really any content creators, we’ve all been there.

Thankfully, it’s easier than you think to generate irresistible website content ideas.

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5 Content Creation Tips from Cersei Lannister

Cersei Lannister Content Tips

This beautiful artwork representing Cersei Lannister was created by AkumA-die under a Creative Commons license.

OK, I’ve combined your two great loves: content creation and Cersei Lannister. (Come on, you know she’s secretly your favorite Game of Thrones character.)

So, here they are. Read on for content creation tips from the Queen of Mean (sorry, you’ve been dethroned Leona Helmsley), Cersei Lannister.

1. Keep It In the Family (But Not Always)

I’m not saying mate with your siblings, but if you need expert advice to flesh out your content, ask your own in-house experts.

Better yet, find out which employees in your company actually have an interest in writing, photography, video, etc. and give them the opportunity to use those hobbies creating authentic content at work. You get content that your readers love and your co-workers get to do something that they love. Share the love – in a non-icky way.

When shouldn’t you keep it in the family? Well, childbearing for one. But in content creation, if your in-house experts are too busy doing, you know, their actual jobs, or if you don’t have a writer, content strategist, video producer or others necessary to whip up the quality content you need, it’s best to look for outside help.

For example, while Jaime Lannister was out getting captured, Cersei hooked up with … oh, nevermind. (Mild spoiler: Let’s just say that Cersei’s wishing she’d looked for outside help right about now.)


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