Content Tips from the Newsroom Excerpt: Media Law and Privacy

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Content Tips from the Newsroom media law excerptToday, I’m sharing an excerpt from my free Content Tips from the Newsroom course.

The following information on privacy comes from the first course tip: media law.

This is just one section of the media law tip, which also includes information on copyright, libel and slander.

Content Tips from the Newsroom Excerpt

Privacy

As a business owner or employee, you’re familiar with, or at least aware of, NDAs – information shared with you that you agree not to share with anyone else. Simple.

When you become a publisher, you need to know what else you can’t share that wasn’t covered by your signature on a legal document.

Here’s one example shared by The Associated Press:

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How a Guest-Blogging Strategy Can Double Your Subscriber List

A guest-blogging strategy should be part of your content strategy.

Why Is Guest-Blogging Valuable?

Guest blogging builds links back to your website and builds your audience.

Link Building Helps You Rank Well in Search

guest-blogging strategyGuest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.

Oy – strategy within strategy within strategy.

(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)

Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.

You want a lot of authoritative sites in your industry linking to you.

You accomplish this by:

  • linking to valuable content on your site within your guest posts (make sure you read the guest-blogging guidelines for any restrictions on this) and
  • writing a killer Author Bio that appears at the end of your post. Your author bio should link back to your website – and preferably to an email signup page.

Which brings us to our next guest-blogging benefit.

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How to Write a Compelling Lead Paragraph

(Note: I originally wrote this as a guest post that ran on the ISOOSI blog, which has since come down, so I’m publishing the post here.)

How to write compelling lead paragraphs - Content NewsroomYou’ve mastered the irresistible headline.

You’re driving visits!

But that’s not enough.

You need conversions. You don’t make the sale on brilliant headlines alone.

That’s where the lead paragraph (“lede paragraph” to you journos out there) comes in. You must craft a first paragraph that compels readers to continue.

That’s the only way to get them to take the next step and make a purchase.

How do you write the perfect lead?

Here are examples of leads using techniques that you can tailor to your audience.

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