(Note: I originally wrote this as a guest post that ran on the ISOOSI blog, which has since come down, so I’m publishing the post here.)
You’ve mastered the irresistible headline.
You’re driving visits!
But that’s not enough.
You need conversions. You don’t make the sale on brilliant headlines alone.
That’s where the lead paragraph (“lede paragraph” to you journos out there) comes in. You must craft a first paragraph that compels readers to continue.
That’s the only way to get them to take the next step and make a purchase.
How do you write the perfect lead?
Here are examples of leads using techniques that you can tailor to your audience.
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