How a Guest-Blogging Strategy Can Double Your Subscriber List

A guest-blogging strategy should be part of your content strategy.

Why Is Guest-Blogging Valuable?

Guest blogging builds links back to your website and builds your audience.

Link Building Helps You Rank Well in Search

guest-blogging strategyGuest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.

Oy – strategy within strategy within strategy.

(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)

Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.

You want a lot of authoritative sites in your industry linking to you.

You accomplish this by:

  • linking to valuable content on your site within your guest posts (make sure you read the guest-blogging guidelines for any restrictions on this) and
  • writing a killer Author Bio that appears at the end of your post. Your author bio should link back to your website – and preferably to an email signup page.

Which brings us to our next guest-blogging benefit.

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