A guest-blogging strategy should be part of your content strategy.
Why Is Guest-Blogging Valuable?
Guest blogging builds links back to your website and builds your audience.
Link Building Helps You Rank Well in Search
Guest blogging improves your website’s SEO by building valuable links from authoritative sites that point back to your site – part of what’s called a link-building strategy.
Oy – strategy within strategy within strategy.
(If you’re a nerd like me, you’re probably having flashbacks to Frank Herbert’s description of Fremen eyeballs: blue within blue within blue. We get it; they have blue eyes – and online marketing requires a lot of strategy.)
Anyway, Google views links to your site as proof of your worth and uses those links as a factor when determining page rank in search results.
You want a lot of authoritative sites in your industry linking to you.
You accomplish this by:
- linking to valuable content on your site within your guest posts (make sure you read the guest-blogging guidelines for any restrictions on this) and
- writing a killer Author Bio that appears at the end of your post. Your author bio should link back to your website – and preferably to an email signup page.
Which brings us to our next guest-blogging benefit.
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