3 Tips for Wooing Experts to Build Your New Blog

woo experts to help build your blog

You’ve finally done it.

You’ve made the leap as a freelance copywriter.

You’ve invested in your new website and defined your niche audience.

You’ve committed to a consistent blog post schedule (right?).

You may have even gone so far as to create an editorial calendar for your blog (right?)!

And that’s likely when the reality hits you: aside from your own contributions and those of a handful of sympathetic (empathetic?) colleagues, your editorial calendar has a lot of empty spots in it. Circled in red, with a 🙁 for emphasis.

If you’ve researched your industry’s vertical to see what content your niche readers are eating up – and what they are not – then you’ve most likely discovered that they love those blog posts authored from recognized experts in the field.

So how do you – a relative “unknown” – convince these authorities to contribute to your brand new shiny blog?

Here’s what I’ve learned along the way… Keep in mind that these are long-term strategies; getting the attention, much less the contribution, of an industry “somebody” requires time.

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How to Create Content for Each Stage of the Buyer’s Journey

create content for each stage of the buyer's journeyCongratulations!

If you’re at this content marketing stage (creating content based on stages of your customer’s journey), then you’ve probably already established your buyer personas and are refining your content strategy.

Celebrate yourself – you rock!

OK, onto the next phase of your content strategy – optimizing the buyer’s journey with content that your prospects and customers need at each step they take in purchasing your product or service.

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Content Tips from the Newsroom Excerpt: Media Law and Privacy

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Content Tips from the Newsroom media law excerptToday, I’m sharing an excerpt from my free Content Tips from the Newsroom course.

The following information on privacy comes from the first course tip: media law.

This is just one section of the media law tip, which also includes information on copyright, libel and slander.

Content Tips from the Newsroom Excerpt

Privacy

As a business owner or employee, you’re familiar with, or at least aware of, NDAs – information shared with you that you agree not to share with anyone else. Simple.

When you become a publisher, you need to know what else you can’t share that wasn’t covered by your signature on a legal document.

Here’s one example shared by The Associated Press:

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