Newsroom Content Tips: Woman or Female?

content newsroom tips: woman or female?

There are content tips, and then there are content hammers to the head that I’ll also strangle you with if you don’t obey.

This content “tip” is the latter.

This common mistake bugs me so much that I had a dream about it last night that compelled me to finally write this post.

It irks me – and hopefully now it’ll irk you, too – when someone uses “woman” as an adjective, such as; woman driver.

“Female” is the adjective. You’d write “female driver.”

There’s a whole AP Stylebook rule about it that news folk follow:

Continue Reading »

How to Create Content for Each Stage of the Buyer’s Journey

create content for each stage of the buyer's journeyCongratulations!

If you’re at this content marketing stage (creating content based on stages of your customer’s journey), then you’ve probably already established your buyer personas and are refining your content strategy.

Celebrate yourself – you rock!

OK, onto the next phase of your content strategy – optimizing the buyer’s journey with content that your prospects and customers need at each step they take in purchasing your product or service.

Continue Reading »

Content Tips from the Newsroom Excerpt: Media Law and Privacy

Enjoy This Content Tips from the Newsroom Excerpt and Sign Up for More

Content Tips from the Newsroom media law excerptToday, I’m sharing an excerpt from my free Content Tips from the Newsroom course.

The following information on privacy comes from the first course tip: media law.

This is just one section of the media law tip, which also includes information on copyright, libel and slander.

Content Tips from the Newsroom Excerpt

Privacy

As a business owner or employee, you’re familiar with, or at least aware of, NDAs – information shared with you that you agree not to share with anyone else. Simple.

When you become a publisher, you need to know what else you can’t share that wasn’t covered by your signature on a legal document.

Here’s one example shared by The Associated Press:

Continue Reading »