You’ve been cruising along with your business strategy and your marketing strategy.
But now the buzz is you need a content strategy.
You’re thinking: Wait, content is part of my marketing strategy. Now, content needs its own strategy? What’s next, I’m going to need a cat-wrangling strategy?
Honestly, I wouldn’t try wrangling cats without one – but that’s a futile task anyway.
Content strategies, however, are not futile.
Sorry to advocate yet another obnoxious strategy – but implementing a content strategy really will help you in the long run.
I know, I know. It’s like getting your cat vaccinated. It’s a pain wrangling her, getting her there and sustaining cat-wrangling-related injuries, but it saves you the hassle of dealing with rabies later.
What is Content Strategy?
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