How to Write a Compelling Lead Paragraph

(Note: I originally wrote this as a guest post that ran on the ISOOSI blog, which has since come down, so I’m publishing the post here.)

How to write compelling lead paragraphs - Content NewsroomYou’ve mastered the irresistible headline.

You’re driving visits!

But that’s not enough.

You need conversions. You don’t make the sale on brilliant headlines alone.

That’s where the lead paragraph (“lede paragraph” to you journos out there) comes in. You must craft a first paragraph that compels readers to continue.

That’s the only way to get them to take the next step and make a purchase.

How do you write the perfect lead?

Here are examples of leads using techniques that you can tailor to your audience.

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What Is SEO Copywriting? (+ Why You Need It)

SEO Techniques to Create Content Your Audience & Search Engines Love

What is SEO Copywriting?While improving your website content, you’ve come across the term “SEO copywriting.”

With a brow furrow, you think: I’ve heard of SEO, and I’ve heard of copywriting, but what is SEO copywriting? And why are there so many Internet marketing terms out there that I have to know anyway?

Although I can tell you what SEO copywriting is, I struggle with that second question, too! (Seriously, “content marketing,” “Internet marketing,” “inbound marketing?” And those are all just types of marketing! Sometimes, it feels like driving in Boston. Anyway … )

Let’s get right down to it.

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The Secret of Irresistible Website Content Ideas

The Secret of Irresistible Website Content IdeasYou’re staring at the screen, checking the clock, gazing out the window, looking at that new email or social media notification … and thinking … and thinking.

You’re starting to bore yourself in an effort to come up with a hit content idea for your website. How are you supposed to come up with one that excites your readers?

Trust me: as marketers, writers and really any content creators, we’ve all been there.

Thankfully, it’s easier than you think to generate irresistible website content ideas.

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