I’ve Finally Finished Designing and Developing tracymallette.com!

Homepage image of Tracy Mallette's website

Here’s a screenshot of the tracymallette.com homepage. I recently pulled an all-nighter to finish designing and developing the website.

I finally did it!

Although the tracymallette.com website’s been up for more than a year now, redirecting to my resume page, I’ve finally completed the design and built the darn thing!

Continue Reading »

The Most Thoughtful Salary Negotiation Response I’ve Ever Received

Negotiating salary is one of the toughest tasks of a job seeker – especially in an employers’ market.

A poker hand on a box that reads "Do Not Fold" “Your answer to question 7 belies the ‘poker hand’ nature of the employer/candidate relationship. I’m going to tilt my hand just a bit … in hopes you’ll show me yours.” – The first line of Brian Harris’ salary negotiation email.

I recently applied for the Digital Marketing Specialist position at SaaS company Bridgeline Digital. As a follow-up to the job application, they sent back a list of questions – one, of course, being my compensation requirements.

I responded with my typical pay scale inquiry: “What is the range you’re offering for the position?”

Usually, I receive the runaround reply: “I don’t have salary information since I’m not the hiring manager.” You know, the quick brushoff with the HR recruiter expecting you to just toss out a number. (It’s just one of the things companies do to annoy job applicants.)

In this economy of companies that expect job candidates to throw themselves at their feet for any pay, I was relieved to receive a thoughtful job compensation response from Bridgeline Digital‘s Digital Services Manager Brian Harris, who agreed to let me share it with you:

Continue Reading »

Shocking Content Marketing Campaign: Who Ate the What!?

Hmmm … speaking of Tweeter’s remorse, KFC probably should’ve read my post on unintentional obscenity before implementing their #iatethebones campaign.

Does anyone else see how this could go horribly wrong?

It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.

A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.

This Twitter user sums up the KFC advertising campaign perfectly:

Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.

And that’s great – if the company was hoping for not-so-savory meat tweets.