3 Tips for Wooing Experts to Build Your New Blog

woo experts to help build your blog

You’ve finally done it.

You’ve made the leap as a freelance copywriter.

You’ve invested in your new website and defined your niche audience.

You’ve committed to a consistent blog post schedule (right?).

You may have even gone so far as to create an editorial calendar for your blog (right?)!

And that’s likely when the reality hits you: aside from your own contributions and those of a handful of sympathetic (empathetic?) colleagues, your editorial calendar has a lot of empty spots in it. Circled in red, with a :( for emphasis.

If you’ve researched your industry’s vertical to see what content your niche readers are eating up – and what they are not – then you’ve most likely discovered that they love those blog posts authored from recognized experts in the field.

So how do you – a relative “unknown” – convince these authorities to contribute to your brand new shiny blog?

Here’s what I’ve learned along the way… Keep in mind that these are long-term strategies; getting the attention, much less the contribution, of an industry “somebody” requires time.

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Newsroom Content Tips: Woman or Female?

content newsroom tips: woman or female?

There are content tips, and then there are content hammers to the head that I’ll also strangle you with if you don’t obey.

This content “tip” is the latter.

This common mistake bugs me so much that I had a dream about it last night that compelled me to finally write this post.

It irks me – and hopefully now it’ll irk you, too – when someone uses “woman” as an adjective, such as; woman driver.

“Female” is the adjective. You’d write “female driver.”

There’s a whole AP Stylebook rule about it that news folk follow:

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How to Create Content for Each Stage of the Buyer’s Journey

create content for each stage of the buyer's journeyCongratulations!

If you’re at this content marketing stage (creating content based on stages of your customer’s journey), then you’ve probably already established your buyer personas and are refining your content strategy.

Celebrate yourself – you rock!

OK, onto the next phase of your content strategy – optimizing the buyer’s journey with content that your prospects and customers need at each step they take in purchasing your product or service.

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